Services | GoodKarma

The problem

You're juggling multiple agencies and freelancers. Each operates independently. Your paid media team doesn't talk to your developers. Your CRM specialist isn't aligned with your acquisition strategy. You've become the project manager, coordinating disconnected tactics that compete for budget and attention instead of working together.

The result? Fragmented growth. Missed opportunities. And a lot of your time spent in team coordination.

The solution

At GoodKarma, we connect the dots across your entire e-commerce funnel so that every initiative, from acquisition to retention, reinforces the others.

How it works:

Full-funnel audit

We audit your entire e-commerce funnel to uncover revenue opportunities - working with both internal and external teams to understand the complete picture.

Growth Strategy

Based on our findings, we set targets together and turn insights into a unified growth strategy covering acquisition, conversion, and retention. Full-funnel approach, aligned to your business goals.

Roadmap

We break the strategy into concrete, actionable steps. Priorities are based on impact. Everything is mapped over a clear timeline with short, medium, and long-term milestones - so you know exactly what's happening when.

Execution

We execute the roadmap with dedicated cross-functional leadership. The plan isn't set in stone - we adjust as your business priorities evolve while maintaining strategic focus. Monthly reporting keeps you informed, quarterly strategy sessions keep us aligned!

What makes us unique

Strategic Alignment

One strategy across platform, acquisition, and retention. Your initiatives reinforce each other instead of competing for budget and attention.

Full-Funnel Expertise

A cross-functional team of strategists, full-stack developers, UX designers, media buyers, creative producers, and CRM specialists. Faster execution, integrated solutions, one team executing one plan. Reduced overhead, no conflicting priorities.

Industry Specialisation

We specialise in lifestyle brands with a deep understanding of customer behaviour, trends, and category dynamics. Proven playbooks, immediate market and audience understanding, no learning curve.

Services

Strategy

We align your platform roadmap, acquisition strategy, and retention programs toward shared business goals—so every initiative reinforces the others instead of competing for budget and attention.

Full-funnel audit

Growth strategy & roadmap

Replatforming strategy

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Acquisition

We manage your media buying across paid social (Meta, TikTok, Pinterest) and paid search (Google Ads, DV360) while producing and testing the creative that runs across all channels. Our approach balances performance and brand; testing what drives results while maintaining the aesthetic and messaging that makes your brand recognisable.

Platform & Conversion

We handle Shopify design and development, platform migrations, custom integrations, CRO, and ongoing ecommerce management. Our approach balances technical execution with commercial reality—we build what drives your business forward, not what's technically impressive. Every platform decision is evaluated against your growth objectives and how it enables the rest of your ecommerce operation.

Platform migrations

Shopify design & development

Custom integrations

Conversion rate optimisation

E-commerce management

B2B ecommerce solutions

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Retention & CRM

We build email, SMS, and loyalty programs designed to maximise lifetime value. We handle everything from Klaviyo migrations to building out your full retention engine, covering all bases including campaigns, flows, list growth, personalisation and deliverability. The focus is turning first-time buyers into repeat customers who come back again and again.

Migration to Klaviyo

Email marketing management

SMS, WhatsApp marketing

Loyalty programs

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Unified Strategy. Full-Stack Execution

The problem

The solution

How it works:

What makes us unique

Ready to align your growth?