As a full-service ecommerce growth agency, email marketing is an essential part of our toolkit. Here are a few ways we can help you reach your goals:
Our approach
Email marketing isn’t about quick wins, it’s about building a system that scales with your brand. That’s why we take a phased approach: starting with the foundations (core flows, deliverability, and creative pillars), then expanding into smarter segmentation, SMS/WhatsApp, and advanced campaign strategies, before finally tackling end-to-end personalisation, predictive analytics, and omnichannel integration.
It’s easy to get distracted, but we don’t skip a step, because each phase builds on the last: we always focus on the next highest impact priority.
The result is a CRM program that drives consistent revenue, strengthens customer relationships and powers smarter acquisition across every channel.
Strategy
We don't have a one-size-fits-all approach. Based on our initial kickoff, competitive research and best practices, we develop an email marketing strategy that suits your unique business needs. We audit your account set up, deliverability, list health and growth, campaigns and flows while also getting a deep understanding of your business as a whole.
Based on our findings we prioritise all the recommendations based on impact, map them all on a roadmap and get to work.
Automated flows
Email marketing automations can save you time and effort, build a relationship with every customer at scale and support your customer retention goals. After all, it's 5x cheaper to retain a customer then acquire a new one.
Our marketing automations are designed to cover the entire customer lifecycle. From the moment a user subscribes until they become a loyal customer, there is a flow to support every step and milestone.
Campaigns
Email campaigns are a great way to stay top of mind with your customers, tell them about timely news and updates. The trick is to send the right emails to the right customers depending on their preferences and where they are in their customer lifecycle. We can help you create and execute a campaign calendar tailored to your goals and send emails your customers look forward to opening.
Email design system
Instead of designing and building every email from scratch, save time and effort by using a design system. Our design systems include 20+ pre-built components in Klaviyo so you can easily build emails in the future - yourself, or with our support. Besides saving time, a design system also ensures brands are consistent, always on brand and are optimised for deliverability, all devces and dark mode.
Ongoing optimisation
We're happy to help you on a recurring basis to optimise your email marketing activities, from campaigns to flows, personalisation, deliverability and more. Think of us as part of your team.
Deliverability
Forget about open rate and click rate, deliverability is the first metric that matters. If your emails land in the spam folder, it doesn't matter how optimised or beautiful they are. We will audit your sender reputation, uncover and address any potential deliverability issues.
Migration
Depending on your situation, we can help you migrate to Klaviyo and integrate it with your current ecommerce platform.
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