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CRO: The key to marketing profitability.

Make data driven decisions and increase revenue and marketing efficiency with CRO! If you are spending large sums on online marketing, but visitors are just not converting, your website could be the culprit. We can help you identify and fix the conversion blockers so you can make the most of your marketing budget and increase the profitability of your website.
CONVERSION RATE
+50%
After a 6-months long CRO program, in preparation for the sell-out launch of the viral quencher.
PRODUCT SELL THROUGH
+74%
Thanks to a dedicated landing page, used for a performance marketing campaign on Meta & TikTok.
CONVERSION RATE
+19%
Thanks to a new, custom designed Shopify 2.0 theme with a brand-first conversion optimisation approach.
Simply drawing visitors to your website isn't enough. The key to lower CAC and higher profitability lies in converting these visitors into paying customers.
What is CRO?
Conversion Rate Optimization is the methodology to identify and improve potential issues and blockers on your website in order get more visitors to complete their purchase.
Why is CRO Essential?
Higher ROI

An optimized conversion rate means you get more value from each visitor. By maintaining the same traffic but enhancing the conversion rate, you'll see a direct increase in your ROI.

Improved User Experience

When your website is optimized for conversion, it often means your users have a superior experience. Websites that are intuitive and user-friendly  lead to higher conversion rates.
What does the process look like?
Brand deep-dive

We start by getting to know your brand through conversations with your team members, historical data, competitor research, review mining and much more.

Analytics & tag check


We will make sure that you have the right analytics tech stack and all tagging is in place, correctly. We wi set up server side tracking (info available yet) and recommend additional tooling if needed, such as Hotjar or Blotout (for cookie-less tracking).

Gather insights on user behaviour

• Dive into GA4
• Check Hotjar (if applicable)
• Get insights from customer service
• Other sources of customer feedback that are available
• Implement surveys on site to get feedback

Create a backlog of test ideas & ranking

Based on insights from the previous steps, we create a central hub to collect test ideas and prioritise them based on the ICE model: Impact, Confidence and ease.

Once that's done, we start running the experiments. Based on your website traffic we recommend the most suitable experiment cadence for you.
What about landing pages?
Dedicated landing pages are a CRO low hanging fruit! They are one of the easiest ways to increase your conversion rate and lower your CACat the same time. They are tailored to the specific campaign they are made for in terms of the audience, visual and copy. We build all landing pages in Replo because of the speed of execution and fast iteration Replo makes possible.

Landing pages are available as a standalone service, please get in touch for the pricing.
Get in touch
Very satisfied with the collaboration. Good Karma has a great eye for detail and design, extensive and deep knowledge of Shopify, and an excellent development team. Working with them is easy, and communication is clear and well-structured.
Dewi
Dewi
Ecommerce manager @ Vondels
GoodKarma is an absolute pleasure to work with. They respond quickly, truly think along with you, and are genuine Shopify experts. They have extensive knowledge of a wide range of Shopify apps and a great eye for design and aesthetics. Together with GK, we completely redesigned our website and collaboratively developed several new sections and functionalities. I would highly recommend them to anyone looking to take their Shopify store to the next level.
Thierry
Thierry
Ecommerce manager @ SUITE702
Goodkarma is a great and reliable partner in online marketing. They manage our Google and Meta campaigns and support us with our email marketing. What stands out immediately is their expertise, they are true specialists in their field and always work from a clear, well-thought-out strategy. What we particularly appreciate is their structured approach and the fact that they take the lead in what they do. They think proactively, take initiative, and ensure everything runs smoothly. That gives us confidence and peace of mind. In addition, the people at Goodkarma are simply a pleasure to work with: professional, committed, and friendly. And for us, that is just as important when working closely together. In short, a knowledgeable and enjoyable partner to collaborate with!
Chantal
Chantal
Marketing manager @ Storytiles
We have been working with GoodKarma since April and we couldn't be happier with their exceptional Shopify support and development services. Having previously experienced their digital marketing skills, transitioning to E-commerce with them was a natural choice. Their hands-on and proactive approach, coupled with their dedication to being part of our team, has truly been a game-changer. Their helpfulness and expertise have been invaluable in achieving our goals. Highly recommend GoodKarma for all your E-commerce and marketing needs!
Rebecca
Rebecca
Ecommerce Manager
“GoodKarma did not only inspire us, they challenged us to think even bigger than we already do. We had to reconsider our position within the market and GK guided us in the right direction. We are amazed by their work and the way they look at a brand and your goals as a whole.”
Jeroen
Jeroen
Co-founder @ Revolt
“Good Karma created our new brand, Nestera, and built us webshops in The Netherlands, Belgium, France, Germany and the USA. Their deep knowledge of Shopify Plus allowed us to get all these web shops launched within a few months of each other. The sites are performing fantastically and we are absolutely delighted with the results!”
Richard
Richard
Founder @ Nestera
"GK is the partner we have been looking for since the day we started. Professional, quick and always thinking ahead for us. They managed to migrate us in hard times to Shopify within 6 weeks which ever since helped us grow and head into the future with confidence."
Bas
Bas
Founder @ Colourful Rebel
"GK is not just an agency. They become part of your team and they think with you and not for you. We have worked with several agencies specialised in branding and website development, but the experience and the professionalism we got from GK are something that we will keep coming back for. They are by far the best in town!"
Nelli
Nelli
Founder @ Bundleboon
“GoodKarma has a strategic but hands-on approach and was up-to-speed about our strategic goals in no time. They have a clear and proven way of working, resulting in both short- and long-term results.”
Frank
Frank
Head of E-commerce @ FÉST
"For email marketing and Shopify development we went looking for a partner who could do it better, faster, and prettier. Usually we are happy with a partner that can do 2 out of 3. Good Karma did all 3."
Kasper
Kasper
Cofounder @ LABFRESH
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