CRO | GoodKarma

CRO: The key to marketing profitability.

Make data driven decisions and increase revenue and marketing efficiency with CRO! If you are spending large sums on online marketing, but visitors are just not converting, your website could be the culprit. We can help you identify and fix the conversion blockers so you can make the most of your marketing budget and increase the profitability of your website.

Simply drawing visitors to your website isn't enough. The key to lower CAC and profitability lies in converting these visitors into paying customers.

What is CRO?

Conversion Rate Optimization is the methodology to identify and improve potential issues and blockers on your website in order get more visitors to complete their purchase.

Why is CRO Essential?

Higher ROI

An optimized conversion rate means you get more value from each visitor. By maintaining the same traffic but enhancing the conversion rate, you'll see a direct increase in your ROI.

Improved User Experience

When your website is optimized for conversion, it often means your users have a superior experience. Websites that are intuitive and user-friendly lead to higher conversion rates.

What does the process look like?

Brand deep-dive

We start by getting to know your brand through conversations with your team members, historical data, competitor research, review mining and much more.

Analytics & tag check
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We will make sure that you have the right analytics tech stack and all tagging is in place, correctly. We wi set up server side tracking (info available yet) and recommend additional tooling if needed, such as Hotjar or Blotout (for cookie-less tracking).
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Gather insights on user behaviour
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• Dive into GA4
• Check Hotjar (if applicable)
• Get insights from customer service
• Other sources of customer feedback that are available
• Implement surveys on site to get feedback

Create a backlog of test ideas & ranking
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Based on insights from the previous steps, we create a central hub to collect test ideas and prioritise them based on the ICE model: Impact, Confidence and ease.
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Once that's done, we start running the experiments. Based on your website traffic we recommend the most suitable experiment cadence for you.

What about landing pages?

Dedicated landing pages are a CRO low hanging fruit! They are one of the easiest ways to increase your conversion rate and lower your CACat the same time. They are tailored to the specific campaign they are made for in terms of the audience, visual and copy. We build all landing pages in Replo because of the speed of execution and fast iteration Replo makes possible.

Landing pages are available as a standalone service, please get in touch for the pricing.

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