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Driving performance at scale.

From first discovery to final purchase, every channel plays a role. Paid Social builds attention. Search captures intent. Display and video create repeated touchpoints that keep your brand top of mind.

At GoodKarma, we don’t see performance marketing as media buying in isolation. Strong results come from the combination of smart channel strategy, strong creative strategy, and continuous optimisation.
CONVERSION RATE
+50%
A comprehensive CRO program in preparation for the sell-out launch of the viral quencher.
ROAS INCREASE
+754%
Through implementing a full-funnel approach and our creative strategy framework.
EMAIL REVENUE INCREASE
+326%
Compared to last year, made possible by a range of automated email flows with Klaviyo.

Meta advertising

Meta has become more automated, but growth still doesn’t happen on autopilot.

Scaling on Facebook and Instagram takes more than turning on Advantage+. It takes strong creative, smart account structure, and a clear full-funnel approach.

We build Meta campaigns that balance brand and performance. From storytelling and social proof to product-led ads and retargeting, we test different angles, formats, and hooks to understand what drives action. We structure campaigns to support growth, optimise based on live performance data, and keep improving both creative and media over time.

The results? Meta campaigns that balance brand awareness with strong ROAS, allowing you to scale profitably while staying true to your brand.

Google advertising

Google is where intent becomes action.

When people are actively searching, your brand needs to show up in the right place, with the right message, at the right moment. But real growth on Google comes from more than branded search alone.

We use Google as both a demand-capture and demand-generation channel. From Search and Shopping to YouTube, we build account structures that help you protect branded demand while also unlocking new customer growth through non-branded and category-level campaigns.

That means clean tracking, strong product feeds, smart bidding, and continuous optimisation across keywords, geographies, creatives, and landing pages. Not just capturing demand. Creating it too.

TikTok advertising

TikTok is the fastest-growing social media platform in the world, but few brands really get it to work for them. It is the ideal performance channel to reach a broad audience for very low CPM prices, but you have to know how. Here at GoodKarma, we know that ad content is the key differentiator in campaign performance. This is especially true for TikTok, where short, quirky, and shot-from-the-hip video content will always outperform overstyled campaign shoots. Let us help you find or create the best content for TikTok social advertising and generate brand awareness and conversions while staying true to your brand.

Pinterest advertising

Designed as a visual search engine, Pinterest is a platform where consumers start exploring and look to be inspired. Whether you're selling home & living, lifestyle fashion, or arts & crafts, you want your product to appear in a visually attractive way, as a pin might remain saved forever. Making a pretty pin is one thing, but making sure it shows up with the right audience at the right time is a trade we've mastered. Our combined expertise in search and social advertising will help you get the most out of your Pinterest advertising campaigns.

Creative strategy

The key to success in social advertising is content. But what's worked a few years ago won't cut it today. New channels and new generations mean brands need to adapt and keep up.

Enter creative strategy: a data-driven process to create, test and iterate ads to scale Facebook and TikTok successfully.

Driven by customer, competitor and platform research, we develop social-first ad concepts for you. For each of these concepts we shoot multiple variations for the hook, body and CTA of the ad - this way we can AB test different combinations to learn and find the top performer.

Creative strategy

TikTok is the fastest-growing social media platform in the world, but few brands really get it to work for them. It is the ideal performance channel to reach a broad audience for very low CPM prices, but you have to know how. Here at GoodKarma, we know that ad content is the key differentiator in campaign performance. This is especially true for TikTok, where short, quirky, and shot-from-the-hip video content will always outperform overstyled campaign shoots. Let us help you find or create the best content for TikTok social advertising and generate brand awareness and conversions while staying true to your brand.

TikTok advertising

TikTok is the fastest-growing social media platform in the world, but few brands really get it to work for them. It is the ideal performance channel to reach a broad audience for very low CPM prices, but you have to know how. Here at GoodKarma, we know that ad content is the key differentiator in campaign performance. This is especially true for TikTok, where short, quirky, and shot-from-the-hip video content will always outperform overstyled campaign shoots. Let us help you find or create the best content for TikTok social advertising and generate brand awareness and conversions while staying true to your brand.

Google advertising

Advertising on Google's extensive marketing platform, including Google Adwords, Google Shopping, YouTube, and display bannering, is in a league of its own. Doing SEA properly requires very technical and data-driven skillsets, as it is easy to get lost in its many features and functionalities. Our SEA experts will help you set up and manage biddings, search keywords, product feeds, conversion tracking, and all visual and textual assets you need to turn Google into your most profitable and reliable performance marketing channel.
Very satisfied with the collaboration. Good Karma has a great eye for detail and design, extensive and deep knowledge of Shopify, and an excellent development team. Working with them is easy, and communication is clear and well-structured.
Dewi
Dewi
Ecommerce manager @ Vondels
GoodKarma is an absolute pleasure to work with. They respond quickly, truly think along with you, and are genuine Shopify experts. They have extensive knowledge of a wide range of Shopify apps and a great eye for design and aesthetics. Together with GK, we completely redesigned our website and collaboratively developed several new sections and functionalities. I would highly recommend them to anyone looking to take their Shopify store to the next level.
Thierry
Thierry
Ecommerce manager @ SUITE702
Goodkarma is a great and reliable partner in online marketing. They manage our Google and Meta campaigns and support us with our email marketing. What stands out immediately is their expertise, they are true specialists in their field and always work from a clear, well-thought-out strategy. What we particularly appreciate is their structured approach and the fact that they take the lead in what they do. They think proactively, take initiative, and ensure everything runs smoothly. That gives us confidence and peace of mind. In addition, the people at Goodkarma are simply a pleasure to work with: professional, committed, and friendly. And for us, that is just as important when working closely together. In short, a knowledgeable and enjoyable partner to collaborate with!
Chantal
Chantal
Marketing manager @ Storytiles
We have been working with GoodKarma since April and we couldn't be happier with their exceptional Shopify support and development services. Having previously experienced their digital marketing skills, transitioning to E-commerce with them was a natural choice. Their hands-on and proactive approach, coupled with their dedication to being part of our team, has truly been a game-changer. Their helpfulness and expertise have been invaluable in achieving our goals. Highly recommend GoodKarma for all your E-commerce and marketing needs!
Rebecca
Rebecca
Ecommerce Manager
“GoodKarma did not only inspire us, they challenged us to think even bigger than we already do. We had to reconsider our position within the market and GK guided us in the right direction. We are amazed by their work and the way they look at a brand and your goals as a whole.”
Jeroen
Jeroen
Co-founder @ Revolt
“Good Karma created our new brand, Nestera, and built us webshops in The Netherlands, Belgium, France, Germany and the USA. Their deep knowledge of Shopify Plus allowed us to get all these web shops launched within a few months of each other. The sites are performing fantastically and we are absolutely delighted with the results!”
Richard
Richard
Founder @ Nestera
"GK is the partner we have been looking for since the day we started. Professional, quick and always thinking ahead for us. They managed to migrate us in hard times to Shopify within 6 weeks which ever since helped us grow and head into the future with confidence."
Bas
Bas
Founder @ Colourful Rebel
"GK is not just an agency. They become part of your team and they think with you and not for you. We have worked with several agencies specialised in branding and website development, but the experience and the professionalism we got from GK are something that we will keep coming back for. They are by far the best in town!"
Nelli
Nelli
Founder @ Bundleboon
“GoodKarma has a strategic but hands-on approach and was up-to-speed about our strategic goals in no time. They have a clear and proven way of working, resulting in both short- and long-term results.”
Frank
Frank
Head of E-commerce @ FÉST
"For email marketing and Shopify development we went looking for a partner who could do it better, faster, and prettier. Usually we are happy with a partner that can do 2 out of 3. Good Karma did all 3."
Kasper
Kasper
Cofounder @ LABFRESH
case studies
Meta & TikTok ads SEA CRO development UX/UI design email marketing
Daily Paper
SEA development
Hidden Hills
creative strategy
AG1
Meta & TikTok ads creative strategy
Filling Pieces
SEA
NoLabel
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GoodKarma
Van Kinsbergenstraat 301057 PR Amsterdam(020) 30 86 699hello@goodkarma.agency
GoodKarma
Van Kinsbergenstraat 30(020) 30 86 6991057 PR Amsterdamhello@goodkarma.agency
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