Fiorito case study by GoodKarma

Fiorito is an award winning Limoncello, made using the best hand-peeled lemons by two brothers with Italian roots.

SERVICES

rebrand
UX/UI design
email marketing
social ads
content creation

YEAR

2022

LINK

Back to our roots

Fiorito comes from humble beginnings and a family recipe, but these days they’re an influential player in the alcohol industry. It was important to the brother duo running Fiorito that the rebrand honoured the product’s heritage in a way that felt fresh and modern while also reflecting their position as an award winning, superior quality limoncello.

After carefully refining Fiorito’s brand positioning, we headed to Italy to produce a content shoot on the same farm where the family harvests their organic lemons.

The team created dynamic and inspiring content that reflects a consistent brand story across all consumer touchpoints including website, social, digital campaigns and in-store activations.

results

CONVERTION RATE

4.5%

LOREM IPSUM

+0.42%

VISITORS PER MONTH

10K

“Lectus nisl cursus a, faucibus. Quis elementum, turpis malesuada elementum sed facilisi. Ornare proin fusce posuere nisi facilisis tempus urna, commodo, ut. Tincidunt odio quis facilisi egestas sit ut tincidunt.”

Bruno Fiorito

Cofounder of Fiorito

Click and sip

As a D2C brand, Fiorito needed a high performing website that could attract and retain consumers. We developed a custom website design with engaging content and animations that brought the brand to life.

We collaborated with Olyly who developed the designs. The new website reflects what GoodKarma does best: walk the fine line between optimising for brand and e-commerce.