"I wanted to create a set of characters that are unusual and a bit different. Diversity was a key focus point for Bundleboon who really want to be at the forefront of supporting children. So we created each character with a different gender, story and personality. Making them diverse yet relatable.

As a kid, it's not easy to be different. Through these slightly weird, but definitely loveable characters, we want to show children that it's okay to be themselves.  

We brought these to life through a range of physical print assets to foster engagement. In this way, Bundleboon gives children the tools to engage with the characters and their stories, and hopefully make them part of their world."

Sveta
Ilustrator & motion designer