Vondels is an Amsterdam-based brand known for their exquisitely crafted glass ornaments: collectible, design-led pieces sold through a global network of wholesale retailers. When they came to us, they were running two separate legacy webshops and their visual identity hadn't kept pace with where the brand had grown. We came on as a full-stack partner: refreshing their branding, designing a new website from the ground up, and migrating everything to Shopify Plus. Under the surface, we built one of the most technically complex B2B commerce implementations we've delivered: a custom middleware connecting to their ERP, Exact Online, tiered pricing synced in real time, multi-market VAT logic, and a seasonal preorder system that finally allowed their wholesale buyers to manage direct orders and preorders in a single storefront. The result issignificantly less operational overhead, no more managing two separate systems, and a team that can run their wholesale business from a single platform. Case study coming soon.

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