Let’s talk growth.
Microwoning
Microwoning proposes a simple solution to the Netherland’s ever-growing housing crisis: micro homes built on land owned by private individuals. Having recently acquired €2.5 million in funding, we were brought on board to set Microwoning up for success by positioning them as a full-service fix for landlords, tenants and local governments alike.
A strong visual identity was necessary to communicate Microwoning’s layered message, highlighting ease of adoption and individual contribution to solving a country-wide issue.
Our team produced a full content shoot and created vibrant illustrations and animations to bring the brand to life in an exciting and interactive way.
Microwoning speaks to a wide audience. It was important to develop a harmonious brand positioning and tone of voice that was human enough to engage with landlords and tenants, but authoritative enough to influence local government.
We landed on a warm and down to earth tone that keeps information simple and benefits prominent while resonating with the human factor of the end users.
Microwoning required a website that was easy to maintain, user-friendly and cost effective. We set them up by developing a custom website on the low-code platform WebFlow. WebFlow is design and CRO focused, optimises for performance and is easy to use even for non-technical team members, making it the obvious choice.
The new website is sleek, minimal and provides a seamless user experience while effectively communicating the brand’s messaging.
