Flora Logistics is a start-up rooted in the horticulture sector. The company connects plant growers and retailers directly in a hassle-free marketplace to make it easier for them to scale their businesses. But let’s face it - the floral industry could use a bit of sprucing up. So we were asked to create a fresh new identity, website and strategy for the brand that speaks to a new generation, without alienating the company’s current audience. Enter: Everspring.