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A unique set of characters were designed to help Bundleboon foster a fun yet educational experience where diversity and being yourself are the core pillars.

"I wanted to create a set of characters that are unusual and a bit different. Diversity was a key focus point for Bundleboon who really want to be at the forefront of supporting children. So we created each character with a different gender, story and personality. Making them diverse yet relatable.

As a kid, it's not easy to be different. Through these slightly weird, but definitely loveable characters, we want to show children that it's okay to be themselves.  

We brought these to life through a range of physical print assets to foster engagement. In this way, Bundleboon gives children the tools to engage with the characters and their stories, and hopefully make them part of their world."

Sveta
Ilustrator & motion designer

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We created a range of digital and physical assets, each designed to connect with a different target audience

Digital for the parents, and the physical with the children in mind. Every asset is designed to be a collectable and change on a seasonal basis. To ensure that both parents and children look forward to their next Bundleboon box.

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"What's in the box? 👀"

We developed the Bundleboon eyes which have become an iconic part of the brand identity. They capture the element of excitement and surprise when you receive your personalised Bundleboon box.

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