Microwoning case study by GoodKarma

Microwoning proposes a simple solution to the Netherland’s ever-growing housing crisis: micro homes built on land owned by private individuals. Having recently acquired €2.5 million in funding, we were brought on board to set Microwoning up for success by positioning them as a full-service fix for landlords, tenants and local governments alike.

SERVICES

branding
website
content

YEAR

2022

LINK

website

Micro home, macro impact

A strong visual identity was necessary to communicate Microwoning’s layered message, highlighting ease of adoption and individual contribution to solving a country-wide issue.

Our team produced a full content shoot and created vibrant illustrations and animations to bring the brand to life in an exciting and interactive way.

Two complimentary colour palettes were developed to better suit the brand’s varied audiences while elements of Dutch heritage were stylistically incorporated into the design process to tie in with the brand’s roots.

results

CONVERTION RATE

4.5%

LOREM IPSUM

+0.42%

VISITORS PER MONTH

10K

“Lectus nisl cursus a, faucibus. Quis elementum, turpis malesuada elementum sed facilisi. Ornare proin fusce posuere nisi facilisis tempus urna, commodo, ut. Tincidunt odio quis facilisi egestas sit ut tincidunt.”

Bruno Fiorito

Cofounder of Fiorito

Website

Microwoning required a website that was easy to maintain, user-friendly and cost effective. We set them up by developing a custom website on the low-code platform WebFlow. WebFlow is design and CRO focused, optimises for performance and is easy to use even for non-technical team members, making it the obvious choice.

The new website is sleek, minimal and provides a seamless user experience while effectively communicating the brand’s messaging.

Micro home, macro impact

A voice for all

Website