The team first joined us under a different name - one that they were keen to change. After several brainstorming sessions, we landed on Everspring. Inspirational, modern and international, this new name sums up the company and how they do what they do for consumers, growers, and retailers worldwide.
We developed a brand positioning that highlighted Everspring’s mission to transform the floral industry through digital innovation. Communicating the benefits for growers and retailers, as well as positioning the brand as a catalyst that will drive the floral industry to scale in a more reliable, accessible, transparent and sustainable way.
